Two political parties, the Democratic Party and the Republican Party, have dominated American politics since the American Civil War, although there are also smaller parties like the Libertarian Party and the Green Party.
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These past few months have been unpredictable in many ways, but there are a few themes that have remained consistent throughout these unprecedented times. Toilet paper shortages, TikTok videos, and event cancellations have all been occurring with greater regularity.
Making the decision to cancel your event is not an easy one. Events play a large role in defining your brand, driving revenue, and giving your attendees the opportunity to connect face-to-face. Unfortunately, there are times when canceling or postponing your event is the only option. In these circumstances, it is important to know how to properly communicate these changes to your attendees, and how to shift your strategy to adjust for the change in programming. This blog post will walk through the steps of canceling or postponing your event and will outline some best practices for you to take to your internal events program.
Evaluate the Reason for Event Cancellation or Postponement
This may be a no-brainer, but before you can properly communicate to your attendees why you have decided to cancel your event, you must understand why you are making the decision. Is it an internal reason specific to your organization, or is it due to a larger global factor? There is also the decision to cancel versus postpone your event. When is the right time to postpone and when should you cancel?
Internal vs. External Factors
In today’s climate, the majority of event cancellations can be credited to external factors. However, in more “normal” times, events can be canceled or postponed due to a variety of internal or external situations. Internal factors leading to an event change can stem from budgeting issues, a sudden need to change an event location, or a key event stakeholder suddenly leaving the organization. External factors tend to impact more than one organization and can range from natural disasters to local dangers to global pandemics. It is important to identify the reason for your event change because this can help guide you in the decision to postpone or to cancel.