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6 Ways to Evolve Your Venue Sourcing Strategy in 2020

Whether circumstances have caused you to pause your events program, adopt a hybrid approach, or go virtual, you’ll be in need of a venue sourcing strategy as you plan for the future of in-person events. Planning ahead and having the right tools in place to aid you will help immensely, even during times of great uncertainty.

In this post, we’ll share the ways that technology will make re-scheduling your in-person events in late 2020 and early 2021 less time consuming, more streamlined, and ultimately more successful. Whether you’re new to the industry or a seasoned professional, efficiency and working with venues will be critical to sourcing the right venue (or destination).

Equip Yourself Now for the Race for Space

The fact is the race for venue space is already on. In spite of canceled or postponed events, planning professionals have still been working feverishly to prepare for the inevitable when in-person meetings and events return. There is good news; however, the basic guidelines for successful venue sourcing still apply. It’s just going to be a bit more competitive, and time will be more precious than ever.

While there are many traditional paths to finding a venue: browsing through a crowded in-box or list of personal contacts and emailing event requirements or time-consuming Google searches are viewing individual hotel websites, utilizing venue sourcing technology is the quickest and easiest way to set yourself (and your events) up for success.

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